Social media is ever-changing, and staying ahead of the curve is critical for businesses to succeed in 2023. The past year has been marked by significant shifts in how people use social media, driven largely by the COVID-19 pandemic. With this in mind, let’s take a look at the trends that will shape social media in 2023.
Social commerce will become the norm
Social commerce is on the rise, and it is set to become a dominant force in the social media landscape in 2023. As per a recent report by eMarketer, social commerce sales are expected to reach $36.62 billion by 2023 in the US alone. With features like Instagram Shopping and Facebook Marketplace, it has never been easier for businesses to sell products directly to customers through social media.
Short-form video will continue to grow
Short-form video content has exploded in popularity in recent years, thanks to the success of platforms like TikTok and Instagram Reels. In 2023, short-form video will continue to dominate social media, with more and more businesses using it to engage with their audiences. According to a recent report by Cisco, video content will account for 82% of all internet traffic by 2023, up from 75% in 2018.
Niche social media platforms will gain traction
While Facebook, Twitter, and Instagram are still the dominant players in social media, niche platforms are becoming increasingly popular. These platforms cater to specific interests and communities, offering users a more focused experience. Platforms like Clubhouse, Nextdoor, and Vero are already making waves, and we can expect to see more niche social media platforms emerge in 2023.
Authenticity will be key
Authenticity has been a buzzword in marketing for years, but it has never been more important than it is now. In 2023, businesses that prioritise authenticity in their social media marketing efforts will stand out from the crowd. According to a recent study by Stackla, 90% of consumers say authenticity is important when deciding which brands to support.
Social media will become more inclusive
Diversity and inclusivity have been hot topics in recent years, and they will continue to be in 2023. Social media platforms will become more inclusive, catering to a broader range of people and communities. Brands that embrace diversity and inclusivity in their social media marketing will be well-positioned to attract a wider audience. We already see examples of companies like Absolut Glassware that came up with the “Be an AbsolutAlly” campaign, which is the first pride campaign in India.
That’s our take on what social media will look like throughout 2023. Let us know what you think! Feel free to drop us a ping for social media management services for your brand.
