In today’s digital age, it’s not enough for a brand to just have an online presence. With so many businesses competing for customers’ attention, it’s essential to focus on local visibility to ensure that your brand stands out from the crowd. In this guide, we’ll cover local SEO, Google My Business (GMB), and other ways to improve your brand’s local visibility.
What is Local Visibility and Who is it For?
Local visibility refers to the ability of a business to appear in search results when users search for products or services in their local area. It’s particularly important for small and medium-sized businesses that rely on local customers. For example, a coffee shop in New York City will want to appear in search results when someone searches for “coffee shops near me” in that area.
Why is Local Visibility Important?
Local visibility is important because it can help businesses attract more local customers. According to a recent study by Google, 46% of all searches on Google are looking for local information. Additionally, 76% of people who search for something nearby on their smartphone visit a related business within a day. These statistics illustrate just how important local visibility can be for businesses.
How to Improve Local Visibility?
Local SEO
One of the most effective ways to improve local visibility is through local SEO. This involves optimising your website and online presence to rank higher in local search results. Some tips for improving local SEO include:
- Creating local content: Creating content that is relevant to your local area can help you rank higher in local search results.
- Using location-based keywords: Using keywords that are specific to your local area can help you appear in local search results.
- Building local links: Building links from local websites can help improve your local visibility.
Google My Business (GMB)
Another important tool for improving local visibility is Google My Business (GMB). This is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. Some tips for optimising your GMB listing include:
- Claiming and verifying your listing: Make sure your listing is accurate and up-to-date.
- Adding photos: Including photos of your business can help attract more customers.
- Responding to reviews: Responding to reviews, both positive and negative, can help improve your reputation and attract more customers.
Other Ways to Improve Local Visibility
In addition to local SEO and GMB, there are other ways to improve your brand’s local visibility. These include:
- Listing your business in local directories: Listing your business in local directories can help improve your local visibility.
- Creating local partnerships: Partnering with other local businesses can help you reach new customers and improve your local visibility.
- Using social media: Using social media to connect with local customers can help improve your local visibility.
Improving local visibility can be a complex and time-consuming process. That’s why many businesses choose to work with digital marketing agencies to help them improve their local visibility. Digital marketing agencies have the expertise and experience to help businesses improve their local SEO, optimise their GMB listing, and implement other strategies to improve their local visibility.
With a digital marketing agency, you can focus on what you do best, while leaving the marketing to the experts. With Sarsan Digital, put your business on the Google map.
